Chicago, IL – DIGITAL MARKETING SPECIALIST

POSITION: Digital Marketing Specialist

DEPARTMENT: Office of The President

REPORTS TO: Deputy Director of Communications and Public Affairs

SALARY: $76,194 – $84,150

OVERVIEW

The Cook County Office of the President is seeking a Digital Marketing Specialist
to join our team. This person will generate written content, manage posts, and
monitor engagement with channels. Work collaboratively with other
Bureaus/Departments to publish digital content. Use analytics from each platform
to adapt and refine strategy over time. Collaborate with key stakeholders, staff,
and departments to be cognizant of important Bureau/Department news,
developments, and initiatives.

HOW TO APPLY: Please submit a Resume and Cover letter to Shakmanexemptapplications@cookcountyil.gov

Cook County offers great benefits and the chance to participate in a strong
tradition of public service. Cook County is home to more than five million
residents, roughly 45% of Illinois’ population. Cook County Government
provides a range of vital services and programs that enhance the quality of life for
residents across the region. These services range from health care to urban
planning. Cook County is committed to empowering its employees to bring our
constituents the best that public service has to offer.

WHY PURSUE A CAREER WITH COOK COUNTY?

In addition to providing employees with a challenging, rewarding environment for
career and personal growth, we are proud to also offer some of the best benefits in
the public sphere, including:

• Top Tier Medical Benefits: Medical Plans, Prescription Drug Benefit, Dental
  Plans, Vision Plan and 7 Additional voluntary benefit plans
   Flexible Teleworking Options
• Generous, Flexible Paid Time Off (13 paid designated holidays; Minimum
  of 10 vacation days annually; Up to 4 personal days annually; and Paid sick
  leave)
• Pension Plan
• Financial Support Programs and Resources: Life Insurance, Flexible
  Spending Accounts – Dependent Day Care, Commuter Benefits, Discounted
  Parking, PSLF Eligibility, Deferred Compensation and Education Tuition
  Stipend
• Health/Wellness Perks: Flexible Spending Accounts-Health Care, Employee
  Assistance Program and MyHealth Connections wellness program.

Please review carefully the Employee Benefits page. For benefits questions contact
Risk Management at 312-603-6385 or email risk.mgmt@cookcountyil.gov.

SNAPSHOT OF COOK COUNTY:

Serves 5.28 million residents of Chicago and its inner suburbs

• 2nd largest county in America
• Larger than 27 states

Cook County employs over 22,000 employees who work in a variety of skilled jobs and trades.

• Nearly 80% unionized workforce
• 15 unions represented
• 63 separate collective bargaining agreements

Highway – Cook County maintains almost 600 miles of roads and highways.

Land – Cook County assesses the value of more than 1.5 million parcels of taxable land and collects and
distributes tax funds as a service for local government taxing bodies.

Safety – Cook County provides vital services to local government, from conducting elections in suburban areas
to offering 911 services in unincorporated areas and municipalities.

LOCATION:

Located in the Loop District of downtown Chicago, one of the most formidable business districts in the world,
the area has an astounding number of cultural foundations, stunning parks such as Millennial Park and Maggie
Daley Park, steps away from the Chicago Riverwalk, award-winning restaurants, and plenty of shopping! In
addition, Chicago is serviced by multiple bus and train lines for public transportation from the suburbs to the
city, taxis are plentiful, public parking garages for motorists, and bicycle share rentals and local bike lanes for
bicyclists.

ROLE SUMMARY

Assist in the development of media strategy and support the implementation of the social media strategy for
each platform. Generate written content, manage posts, and monitor engagement with channels. Work
collaboratively with other Bureaus/Departments to publish digital content. Use analytics from each platform
to adapt and refine strategy over time. Collaborate with key stakeholders, staff, and departments to be cognizant
of important Bureau/Department news, developments, and initiatives.

This position is in the Office of the Cook County Board President. As such, this position involves policymaking
or implementation directly related to the administration’s political and policy views, and/or requires a highlevel of confidentiality such that political affiliation is an appropriate consideration for the effective
performance of the job.

KEY RESPONSIBILITIES AND DUTIES:

Oversee, draft content, and manage multiple social media accounts.

Support the design and implementation of social media strategy through research, platform determination,
benchmarking, messaging, and audience identification.

Track, analyze, and evaluate key social media data metrics and utilize such information to identify future
social media campaign improvements.

Support the development and implementation of public relations and marketing campaigns, educational
programs, and other initiatives designed to inform, educate, and engage the public.

Create a variety of communications materials for use in social media, traditional media, digital, print, and
other channels, as appropriate.

Communicate with team members to understand and highlight projects happening throughout the
Bureau/Department.

Manage digital assets and provide resources and templates to maintain brand consistency.

Monitor social media channels on each platform and address public inquiries as they arise. Other duties as
assigned.

KNOWLEDGE, SKILLS, AND ABILITIES:

Ability to provide moderate-level insight, advice and expertise to other professionals, management, and
external contacts in an assigned functional area.

Ability to operate as a team player and communicate specialized knowledge team members, managers, and
external stakeholders.

Knowledge of moderately complex principles and practices for a specialized area of focus.

Ability to work on multiple projects, work within tight deadlines and prioritize work as necessary.

Ability to speak before groups of all levels on a variety of subject matters relating to social media topics.

Knowledge of social media platforms and strategy, including but not limited to: LinkedIn, Instagram, Twitter,
Facebook.

Skilled in strategic communication, writing, communicating complex information in a concise and digestible
format.

Ability to adapt changes in processes and remain flexible and open to new ideas as social media platforms
evolve.

Ability to handle sensitive public relations matters.

MINIMUM QUALIFICATIONS:

Bachelor’s degree from an accredited college or university plus a minimum of three (3) years of experience in
public administration, communications, or journalism, OR an equivalent combination of professional work
experience, training, and education.

PHYSICAL REQUIREMENTS:

Sedentary Work

Sedentary Work involves exerting up to 10 pounds of force occasionally or a negligible amount of force
frequently to lift, carry, push, pull, or otherwise move objects. Sedentary work involves sitting most of the time
but may involve walking or standing for brief periods of time.

The duties listed are not set forth for purposes of limiting the assignment of work. They are not to be
construed as a complete list of the many duties normally to be performed under a job title or those to be
performed temporarily outside an employee’s normal line of work.

EMPLOYMENT TERMS

RESIDENCY REQUIREMENT: Pursuant to the Shakman Consent Decree, Supplemental Relief Order, and the Cook
County Personnel this position is exempt from the County’s career service rules, is at-will and political reasons or
factors may be considered when taking any employment action. As an employee in a Shakman Exempt position, if you
do not currently live in Cook County, you will have six (6) months from date of hire to establish actual residency
within Cook County.